The Malaysia Design Innovation Centre is a landmark government-private sector initiative to drive creativity and innovation to advance business in an intensely competitive globalised environment.
Creativity and innovation are of urgent concern at the highest level of the Malaysian government. Individuals and companies are constantly reminded to adopt more creative and more innovative ways to compete successfully in a globalising world.
Many are still original equipment manufacturers. Only a few have progressed to become original design manufacturers and original brand manufacturers. The government envisions the need for companies to believe that innovation drives productivity and quality, that innovation holds the key to building competitiveness, helps expand their business, increases their profitability and enhances their efforts to build markets the world over.
MDI can help business generate ideas on building and managing brands, on achieving brand quality and brand promise, on sharpening brand presence in their markets.
On the global front, MDI is reaching out to forge strategic alliances with design guilds, universities and professional institutions that will enable business and industry to tap the world's network of designers, engineers and specialists to provide solutions to business needs.
MDI is the professional arm of Limkokwing University College of Creative Technology. The combination of Limkokwing and MDI makes up Cyberjaya's newest landmark and is set to change the design landscape and enhance the region's competitiveness in the global market. It is the vision of Tan Sri Lim Kok Wing, as Founder and President of both Limkokwing and MDI, to fuse academic excellence with industry innovation - through the concept of industry within university, so students could work with major companies on campus while they study.
As the professional arm of the university college, MDI will be where some major Malaysian companies are located. These companies, along with other incubation units set up by the university, are where students learn to create and manage products and services.
By bringing industry into the campus, students and faculty have greater access to industry thinking and work with some of the most successful national and international brands to acquire practical business knowledge. Through the university database, business people are connected to the most creative and the most innovative in the country and the world. Such linkage enables knowledge to be translated into useful products and services that can be commercialised and marketed.
To ensure an enabling environment to inspire innovation, MDI is purpose-built in Cyberjaya, the heart of creativity and innovation of Malaysia. Cyberjaya is also the nucleus of the Multimedia Super Corridor, an ICT hub designed to leapfrog the nation into the Digital Era. World technology icons operating in the MSC include Nokia, Ericsson, IBM, Microsoft, NEC, Oracle and Siemens.
Adjacent to Cyberjaya is Putrajaya, Malaysia’s administrative capital, and fringing these two smart cities is BioValley Malaysia, which is being developed into a world-class cluster for biotechnology industries.
Among MDI’s services are:
· Product design
· Packaging design
· Communication design
· Electronic design
· Interactive design
· Fashion design
· Retail design
· Exhibition design
· Architectural design
· Environmental design
· Multimedia content
· Film and television
· Public relations
· Audio-visual production
· Music production
· Brand development
· Enterprise development
· Capacity development
To incubate business ideas, MDI also provides/facilitates:
· Office and secretarial services
· Company registration
· Intellectual property rights support
· Accountancy service
· Technology transfer
Malaysia Design Innovation Centre
Inovasi: 2-3, Jalan Teknokrat 1/1,
63000 Cyberjaya, Selangor D.E, Malaysia.
Tel: 603 - 8317 8888
Fax: 603 - 8317 8988